Admit it: There isn't anyone in this world who doesn't enjoy window shopping. I don't care what it is - clothes, shoes, purses, electronics, furniture. We see it, we want it.
Same goes for TeachersPayTeachers. TPT is the ultimate window shopping experience.
When you search for something on TPT, you will get thousands upon thousands of results. That's a lot of competition! Getting your product to show up on that first page is another battle - is the buyer really going to click through page after page of products, magically drawn to yours? Likely not. But let's say your product does show up early in the results for your buyer. If you can't get your buyer to click onto your product to read more, you've already lost. The odds are not exactly in your favor.
So how do you increase your odds? You. Must. Have. A. Cover. I'll say it again. You must have a cover! And an eye-catching one at that, but that's a topic for a whole 'nother blog post.
So many newbies, myself included at one point, pooh-pooh at covers. We didn't have time for it. We had the attitude that "My product is so great, it doesn't need a cover!"
Yes it does.
Have a look at a sampling of my search for short story units. What do you notice? What sticks out?
I'll tell you what I notice. The first product in the top row, and the first and second products in the second row. I don't care what order they came up in. I'm going to click on one of those to find the resource I need! My eyes completely graze over the coverless products (second and third items in the first row and the third items in the second row), and my eyes just give a slight glance to the other two products that are not as well designed as the former ones.
Those poor, lost products don't even stand a chance. I don't think it's a coincidence that those three products my eyes are drawn to are from top sellers on the site.
Let's look at some more searches. Here's one: Tell Tale Heart. There's my product in the line up with the big blue eye.
Again, the covers stick out. Honestly, I would click on the first one or the third one in the top row, or mine. The second cover in the top row is too dark for my poor blind eyes to make out. The picture is just a scene from the story so I'm not terribly interested in it. The coverless products don't even stand a chance.
Let's try one more. Now I'm searching for the novel "A Long Walk to Water." Can you spot my product? Discuss with yourself: what would you click on?
If you are a newbie, challenge yourself. Do some searches and analyze what jumps out at you as a window shopper. Do your own products jump out at you, or are they lost in a sea of coverless items?
You need a cover. It doesn't have to be great - everyone's covers start out bad. They get better with time and practice. But you definitely need to start adding covers to your products. Do it now! I think you will see a fast improvement in your sales.
More to come on TPT covers. If you are thinking of selling your own items on TeachersPayTeachers (WITH covers of course), I would appreciate you clicking through and signing up under my referral link.
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